s more essential to their customer base than the other companies because of special orders. For their most technical products they employ outsourcing, following the strategy of their competitors. Although there is something to be said for manufacturing domestically, they are straying away from the skills that they do better than anybody else – the design and marketing of the premier running shoe in the industry. Their long-term strategy should shift to a 100% outsourcing model, allowing them to control this niche for the future. Summary Manufacturing in the footwear industry has evolved dramatically over the course of the last century. As economies grow and skills are enhanced, production has been forced to spread to less developed regions around the world. While Nike, Reebok, Adidas, Converse, and New Balance each have their own manufacturing structure, the reason behind their rise to dominance in this industry is their ability to focus on the core skills that they perform better than anybody else. The outsourcing trend that dominates the industry today will only increase in the future. The major issues facing these firms today, working conditions and human rights, must be addressed in the short-term. Through either one firm's leadership, or all footwear companies strategically aligning, these issues will be addressed; the question is "Just how long will it take before the footwear companies say Just Do It?"...
