erous advertising agencies heard these accusations, they became extremely defensive to the charges made by Friedan and her cronies. However, advertisers began to notice this growing wave of feminist objections and major efforts were made to gauge just how influential their ideas were becoming (Craig 3-4). As a result of her book and its charges towards the advertising industry, the womens movement grew and eventually led to an all-out campaign of political action against advertisers in the 1970s (Craig 1).Countless evaluators say that a large amount of advertising is intrinsically misleading in that it completely and sometimes overtly assures to enhance peoples lives through the Liechty 7expenditure of a sponsors products. Advertising guarantees health, long life, sexual success, financial success, companionship, popularity, and acceptance (Baran 291-92). In our culture, we value beauty, kindness, prestige, family, love, and success. As humans, we must have food, shelter, and quite honestly, sex. Advertisers know this and take advantage of the needs they know humans must have to survive (Baran 291-92, 296). On the other hand, it is very simple to differentiate what occurs in the advertisements to what takes place in the real world and presume that ads portray a dolled-up, prosperous description of actuality. However, this does not tell us about the configuration of the advertising world, which is how it is put together (Goffman 22). Vernon Fryburger states that advertising is not unbiased or objective with regard to the product or service being advertised; it is a special pleader, hoping to surround its subject with a rose-colored aura of loveliness (9). Much has changed since Fryburger made this statement. Even in those times, advertising was seen as being very biased and objective. There were hidden messages throughout many ads in that era, which is prevalent in advertisements yet today.What can be done to prevent these fe...
