use society has given them reason to.In the “Food and Love” section of Bordo’s essay she explains how women demonstrate their love for others by baking or preparing dinner for others. Her analysis was that advertisements with a mother and daughter cooking, places a mother at home and daughter preparing for her future role in the kitchen, both in their sterotypical roles. In the advertisement I found it contradicted Bordo’s theory. It is an ad of a father cooking breakfast with his son, and mother and daughter at the breakfast table already eating. It’s advertising butter. This ad depicts bonding, a loving relationship, and, in general, strong family values and morals. I think this ad sends a positive message. It shows how a family can work together and how it’s not only a mother’s responsibility to cook breakfast for their children, but fathers can share the joy as well. It is also showing how women are in the working class and not to often housewives anymore. The wife and husband are dressed in business clothes, i.e. suits, and it looks like the sun is rising as if it is morning time. The kids are not in play clothes, in fact the girl is in a dress. There are two school bags on the floor to show there going to school and that eating breakfast on a weekday is routine for them and that this isn’t a random morning.. This independent woman with her husband sharing duties among a family is eating right along with her daughter, which is a counterexample of bordo. “Only occasionally are little girls represented as being fed; more often, they (but never little boys) are shown learning how to feed others (Bordo 161). This ad isn’t just showing a girl eating breakfast, but a brother helping with cooking it. Personally, I think Bordo only sees what she wants to in order for the ad to fit her theories. I feel it has more positive connotes in it that Bordo wouldn’t spea...
