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man enough A look at male oriented advertisising

terone driven fortitude a man can overcome anything. A man’s insecurities over his masculinity can compel him to do anything he can to prove himself. Advertising agencies use masculine homilies to lead us to believe that their products are manly products and in buying their products we can prove ourselves as men. It’s a little depressing to think that we have come to a point in marketing where our possessions define the people we are. ...

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