l uniforms are the only answer.Uniform Co.’s Expansion ProgramScope Of The StudyThis study investigates the potential market for Uniform Co. to break into the high school uniform industry. The study focuses on high school students parents attitudes toward a school uniform policy, educational institutes willingness to participate in a uniform policy, how this new venture will effect Uniform Co.’s public image, the style and type of uniform that uniform co. should produce to satisfy it’s relevant market and how uniform co should implement a uniform program. The only selling area that is considered in this report is the Toronto area as uniform co is a small company that only supplies its wares to businesses within this city. Cost of materials to produce a new style of uniform is not included as it is assumed that Uniform Co. would use it’s existing stock to produce the product.Sources And MethodsCurrent reports and studies taken from the Internet were consulted for information on school uniform policies and peoples perceptions towards them. In addition, a questionnaire survey was sent out to residents of the Toronto area. The questionnaire was directed to parents with children within the Toronto high school system, students in the high school system, a retired high school teacher, and collage students (Questionnaire is located in the appendix). In total, a group of 11 people were surveyed. The eleven people that were surveyed cover all areas that Uniform Co. must consider in marketing the new product. The chart below shows the teacher, student, and parent, ratio that participated in the survey.Chart One: Results Of StudyThe results of the survey clearly show that uniforms have become an accepted and wanted commodity within Uniform Co.’s distribution area. The data from the survey shows that over 80% of the respondents feel that uniforms are necessary in the school system. Yet almost 90 % of people surve...
