e also justifies the writing by mentioning her pervious work in the 1993's Unbearable Weight, where she discusses similar issues. The book, published by the University Press, shows that she had obvious academic knowledge and support.Bordo's targets an audience of younger to middle-aged women by using terminology. Through out her essay, she used words like "tummies." She also adds in side notes, which makes the reader feel like she is talking directly to them. She uses many examples, but almost all of them have to do with women and lack male reference. In the essay, Bordo only uses two examples that deal with men. This would include the ads in magazines now using anorexic looking men and the gender gap from eating disorders narrowing.To target the younger women in this essay, Bordo uses examples such as young actresses, models, and the 1996 Olympic games. She first starts out using a Yarbrough 3popular actress within the teens, Alicia Silverstone. The media accused this nineteen-year-old girl, who is very skinny, of being to fat, knowing that there are many younger teens that look up to her. If her younger fans hear that she is fat, even though she is not close to it, they will immediately think that they are fat too, which isn't something that a twelve year old needs to be thinking. Another main example she uses to demonstrate her notion of the media is from the commentators for the 1996 Olympic games. During the gymnastics division, they talked about how great all the gymnasts looked, but they failed to mention the huge amount of women athletes with eating disorders, along with the nineteen year olds competing that looked and talked like they were thirteen.By using pictures and referring back to them several times during her argument, not only targets women, but also keeps the younger women still interested. She provides the reader with two pictures, one is an ad promoting diet pills and the other picture was published in a ...
