r, their night time line-up has not been doing so well. Showing shows like "The A-Team" and "Kung Fu" has been attracting audiences in the 50-and-over range, which advertisers hate. The new Fox line-up, however, plans to change all of that. Hans Bloem, managing director of TV10, says that the new line-up will consist of "new and interesting" shows from Fox, as well as some Dutch programs (Edmunds 52). "Bloem has said the programming will be so-called family entertainment' aimed at capturing the parents of the children who watch Fox Kids'" (Edmunds 52). There are some skeptics out there, however. Some industry observers question whether or not there is room in the market for another channel. ". . . Netherlands I and RTL 4 already program a fair amount of family entertainment, and their audience shares have been dipping rather than growing in recent years" (Edmunds 52). However, TV10 is hopping that the addition of Fox Entertainment will completely steel all of the viewers in Holland and shut down the competition for good.Another plus in the entertainment industry is the record numbers in the movie industry. "It took several years of intense plex-building activity, a sophisticated marketing campaign, a rash of decent pies, and two Oscars in the course of three years, but the Dutch finally are getting out of their homes and back in front of the big screen" (Edmunds 74). Because of the new push towards the cinemas, attendance last year rose to 18.9 million, the highest point in 20 years. Experts believe that, if the attendance figures follow the same pattern set in 1997, attendance could climb as high as 21 million by the year's end. This boom in movie going could possibly generate close to $120 million in sales.With the economy going so well, it is no doubt that the Dutch have superb international relations. Although the Netherlands is a small country, its engineering and consultancy services are some of the strongest in the...
