broadcast stations. A cable service often shared channel space when it debuted on Manhattan Cable, airing only from 6:00 AM until 6:00 PM or vice versa, and WASEC viewed such a compromise as unacceptable. Time sharing of channel space seemingly undercut the idea of a twenty-four-hour-a-day music video outlet. If carried on Manhattan Cable, MTV would be exposed to a great number of Madison Avenue advertising agencies. An extraordinary response to the "I Want My MTV" campaign took place only days after the spots debuted on the air in New York. Telephone callers inundated the offices of Manhattan Cable demanding the addition of MTV to the service lineup. Within weeks of the debut of the "I Want My MTV" campaign, MTV became available around the clock on Manhattan Cable. After its success in New York, the "I Want My MTV" campaign would continued to be used throughout the late 1980's in order to build the service's subscriber base throughout the U. S.In addition to increasing its total number of subscribers, MTV would be successful at dealing with competition from other music video programming services. Ted Turner, the owner of Cable News Network (CNN) and cable superstation WTBS, announced plans in August 1984 to launch Cable Music Channel, a competing twenty-four-hour music video outlet. The strategy on the part of WASEC executives would be to create a second music video outlet of their own to combat Tuner's plans; they figured if cable operators had capacity for a second music video channel, it would be MTV and not Turner that would give it to them. Turner planned to offer Cable Music Channel to system operators free of charge at its launch, prompting WASEC, which charged operators a per subscriber fee for carrying MTV, to make concessions with two of the industry's largest operators. WASEC struck deals with TCI and ATC lowering per subscriber fees for MTV and offering an upcoming sister cable service in exchang...
