quoted him saying that, ”Viewers of sitcoms are already dead.” By this he meant that the viewers were almost being programmed by the programs themselves. The movie leaves you questioning whether or not Andy Kaufman faked even his own death.My last topic of discussion is advertising. Advertising is said not to be a medium. It carries a message that comes to you form the people who pay for the American Media (Biagi 2001). Advertising can be perceived as a false reality. Schikel says, “It doesn’t take much, you will have noticed, to become famous these days. Eating a rat or sticking a pig on survivor is enough to get you talked about around the water cooler the next morning.” Millions of dollars are contributed towards advertising whether it is true or false. Through television and magazines, advertising uses celebrities, clever-phrases and sex to sell a certain product. Albom says, ”Who wants to live everyday when we don’t know what is going on? When people are manipulating you, telling you to buy this perfume, with this pair of jeans you will be sexy-and you believe them! It’s such nonsense.” It is used to make us think that the value of our person hood is measured by the quality of our possessions. It shapes and surrounds our culture and is a driving force that makes the business world go round. Not only does advertising use resources previously listed but it also utilizes advanced technologies such as computer imagery, mass publication and cable television.In conclusion, mediums inform us, mis-lead us, disturb us, entertain us, and above all else mold us into the people we are expected to be by the standards of our society’s norm. Although we do live our lives through all of these mediums, what would our world be with out them? Epstein says, “Both film and television and magazines and advertising have considerable verbal elements: nonetheless, each i...
