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Public Service Broadcasting

ity audience (MacCabe, 89). Therefore, much of the homogeneity of British society currently portrayed by public service broadcasting could ultimately be replaced by a more accurate representation of multicultural Britain.While the public service broadcasting of the BBC is depended upon by a mass audience during times when national experiences can be shared, it does not accurately reflect British society on a day to day basis. It has a broadcasting tradition that is elitist and that gives a great deal of authority to the programmers, rather than the audience that own the station. Its centralized monopoly can serve a censoring body and does not allow all voices in society to have a voice, although the BBC deems itself representative of a national institution. For this reason it cannot be justified to have a mass audience pay for a license fee that may not be catering at all to their interests or culture and perhaps the only way to justify the programming of the BBC is by adopting a method of optional subscription fees. As far as it may have developed since the time of its founding, the BBC still remains somewhat stuck to its original ideals which have made it impossible to become that national institution that it claims to be....

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