aginatively presented; but are actually predicated on very conventional and conservative ideas about men and women.After reading about the representation of youth, I decided to put it my own test. While baby-sitting the other night, I watched the children become enthralled in the commercials, conclusive that they must have these products in order to be popular and to fit in. By presenting commercials and teenagers in a positive light, or at least in a way that teenagers and youth relate to, advertisers are able to pass along the dominant ideas of the upper class (hegemony) while at the same time making an extra dollar. This hegemonic approach accounts for why representations of youth groups appear as they are, by linking the representations back to the social structure, which frames and produces them.Text Used:Taylor, Lisa and Willis, Andrew. Media Studies: Texts, Institutions and Audiences. Blackwell Publishers Ltd. Massachusetts, 1999. Pg. 48-56. ...
