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The American Film Industry

ny war-time favorites. Tinseltown aided in the defensive war effort, whether as combatants, propagandists, documentary, newsreel or short film-makers, educators, fund-raisers for relief funds or war bonds, or morale-boosters. Hollywood Canteen, made in 1944, was a typical star-studded, plotless, patriotic extravaganza - one of several during the war years which featured big stars who entertained the troops. Big name stars and directors either enlisted, performed before soldiers at military bases, or in other ways contributed to the war mobilization.The 50s decade was known for many things: post-war affluence and increased choice of leisure time activities, conformity, middle-class values, a baby boom, the advent of television, the rise of drive-in theaters where young teenaged couples could find privacy in their hot-rods, and a youth reaction to middle-aged cinema. In the period following the war when most of the films were idealized with conventional portrayals of men and women, young people wanted new and exciting symbols of rebellion. Hollywood responded to audience demands - the late 1940s and 1950s saw the rise of the anti-hero, with stars like newcomers James Dean, Paul Newman, and Marlon Brando. Sexy anti-heroines included Ava Gardner, Kim Novak, and Marilyn Monroe.Cinema in the 1960s reflected the decade of fun, fashion, and tremendous social change. With movie audiences declining due to the television, major American film companies began to diversify with other forms of entertainment: records, publishing, TV movies and the production of TV series. In 1961, TWA Airlines began the first regular in-flight movies with a Bell and Howell projector aimed at a screen to show the glossy soap opera By Love Possessed. In 1965, Columbia released folk/rock singer Bob Dylan's album Highway 61 Revisited. Increasingly, in the 60s, the major studios financed and distributed independently-produced domestic pictures. Studio-bound "contract" stars...

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