never see in the U.S. For example, remember when the FDA outlawed the use of the pull tabs on canned beverages, well all of the canned soft drinks in Saudi Arabia still have those "dangerous" tabs. Another Example, is Tide detergent. In the U.S., Tide uses a marketing strategy of making a specialized detergent for various consumers. They have Tide with bleach, Ultra Tide, and Hypo-allergenic Tide.In Saudi Arabia the marketing strategy is the exact opposite. There is one Tide and its sold behind the premise of being multi-functional. The box says you can do your dishes, wash your clothes, mop the floors and clean the house, all with the same detergent.If I had to market to Saudi Arabia I would concentrate on functionality with less of an emphasis on the sensitivity of the consumer. Or I would chose to concentrate my efforts on the home-sick American military and professionals to provide them with a "little taste of home"....
