e for smoking and anti-smoking advertisements on television. During this time, the amount of smoking in the United States went down considerably and Americans became more aware of health issues. In January of 1971, all radio and television tobacco advertisements were banned from the airways. Since the anti-smoking advertisements had to leave the air as well, smoking numbers rose again, proving that advertising is effective. The ban went as far as the Supreme Court, and there was ruled constitutional for the benefit of the publics health (Bailey 40). On August 10, 1995, President Clinton directed the FDA (Food and Drug Administration) to adopt rules to stop sales and marketing of cigarettes and smokeless tobacco ads to minors. This new rule would require vendors to examine proof of age before selling tobacco products to minors, tobacco billboards would not be allowed near schools or playgrounds, sporting events would not be sponsored by the brand name of tobacco, and giveaways and other marketing gimmicks involving tobacco would be forbidden. Finally, the tobacco industry would be required to pay one hundred fifty million dollars per year for an educational campaign including anti-smoking ads (Bill Clinton...).Despite the advertising ban in 1971, advertisements can still be seen on most televised sports events. Tobacco sponsorships of sporting events total about eighty four million dollars a year with billboard advertisements that can be seen on television in almost every sporting event (Bailey 41). Having advertisements on professional sporting events creates the idea that smoking is associated with being athletic; or if tobacco is used, athletic ability and prowess will follow. None of the advertisements mention that smoking, in fact, hinders athletic ability and causes disabling diseases. Another area where tobacco ads are heavily used are in magazines. Researchers from Harvard University conducted a search of thirty-six different mag...
