to promote their products. Often, the main goal, to provide patients with the most effective care available is overshadowed by the need of these companies to sell their product. The overall goal of a company should be to put patient care and the needs of the consumer and the healthcare providers ahead of quotas and solicitation, these companies could market their products in an ethical and safe way.REFERENCESDefilippis, C.J. “Merger – A Different Perspective,” Pharmaceutical Executive, Feb 1999. http://www.findarticals.com/cf_0/m0EJJ/2_19/58744155/.Wechsler, Jill. “A Conversation with FDA Commissioner Jane Henney on Marketing and Risk Management,” Pharmaceutical Executive, Dec 1999. http://www.findarticals.com/cf_0/m0EJJ/12_19/58089491/.Wechsler, Jill. “The DTC Dilemma: As pharmaceutical companies promote Products directly to consumers, patients are demanding mediations that may Be inappropriate or overly expensive,” Pharmaceutical Executive. Nov 1999. http://www.findarticals.com/cf_0/m0EJJ/11_19/58126187/.“Direct to You: TV Drug Ads that Make Sense.“Code of Conduct,” IPCAA Web site. http://www/ipcaa.org/“Ethics.” American Medical Association Web Site http//www.ama-assn.org/ama/pub/category/3052.html“Direct to You: TV Drug Ads that Make Sense,” FDA Consumer Magazine. Jan-Feb 1998. http://www.fda.gov/cder/....
