ten unaware of the dangers of tanning. Physicians and scientists are especially concerned that cases of skin cancer will continue to increase as people who are now in their teens and twenties reach middle age. Some people think that the different types of skin cancers are easily curable. But unfortunately they are not. Malignant melanoma is often fatal, if not detected early. The number of cases of melanoma is rising in the U.S., with an estimated 38,300 cases and 7,300 deaths anticipated this year. Artificial tanners are a perfectly safe alternative to UV exposure for those seeking a bronzed look. It is important to realize, however, that these products are not sunscreens and do not, by themselves, prevent sunburn or sun damage if the skin is exposed to the sun after their use. ...