remain without an answer.3. Never fail to met a business engagement, however irksome it may be at that moment.4. Never run down a neighbor's property or goods and praise up your own. It is a mark of low breeding and will gain you nothing.5. Never misrepresent, falsify, or deceive; have one rule of moral life, never swerve from it, whatever may be the acts or opinions of others.6. Be affable, polite and obliging to everybody. Avoid discussions, anger, and pettishness, interfere with no disputes the creation of others.7. Endeavor to be perfect in the calling in which you are engaged.8. Make no investments without a full acquaintance with their nature and condition; and select such investments as have intrinsic value.9. Never form the habit of talking about your neighbors, or repeating things that you hear others say. You will avoid much unpleasantness, and sometimes serious difficulties.10. Be economical; a gain usually requires expense; what is saved is clear (Herrmann).Keith offered to arrange letters of credit and introduction for Franklin's trip to London to purchase equipment. Even though Franklin was a great business man, he wasn't expecting Keith to be unreliable. Due to the fact that he got to London without anything of real value, Franklin was stranded in Europe. He quickly found employment in two of London's largest printing houses, however, and after two years, earned enough money to return to America (Kavasery). By 1730 he was on his feet and owned his own printing company. It was that year in which he married Deborah Read. They had children in each of the next two years. They had William in 1731 and Francis in 1732 (Kavasery). At this time he began to publish and extremely successful book. It was called Poor Richard's Almanac. This book was extremely highly thought of. For the most part, it would be equivalent to the modern day Farmer's Almanac ("The Electric Franklin"). The Farmer's Almanac wasn't the only thing t...
