d. Radical feminists didn’t follow typical fashion trends, which made women appear vulnerable. Black’s, gays, and women, the “minority” groups, were becoming more visible and audible in the political arena. Designers took notice of this and created styles that helped fit women into new career roles. Also, black fashions like the afro were becoming ever more popular.Psychologists and sociologists took interest in fashion and began studying teens and radical dress. Studies revealed that teens were searching for identity through fashion. Dress that symbolized status was taken more seriously. There was a growing concern for the environment and endangered species in the world. In 1970 Americans celebrated the 1st Earth Day, and environmental groups were being established. The seventies continued on with scientific breakthroughs like the first test-tube baby, and advanced ultra sounds and organ transplants. Alternative medical practices were growing with things like acupuncture and herbal medication. Diet and exercise was being seen as healthy, and low fat foods were being developed. There were more vegetarians, sportswear and exercise bikes, marathons, and health clubs. Disco dancing, skateboarding and roller-skating were the “in” thing, and designers caught on quickly with new fashions that were practical and stylish for such activities. People were slimming down and the ideal woman had a slender figure. At the beginning of the decade, natural was the key, and women were burning their bras. Leotards, bodywear for the gym, and sweat suits were stylized for this exercise and health-concerned decade.With rioting and terrorism taking place around the world, more aggressive and rebellious styles were being created. The punk look came with this; singers like Johnny Rotton and bands like The Ramones and the Sex Pistols were a few to lead a new generation of teens. There was also the introduction of glam-rock in ...
