e Brevard area and its beaches better than our other competitors beaches Ft. Lauderdale and Daytona Beach. Our area has less traffic on the roads and on the beach, they are kept in great shape because we don't allow cars to drive on them, and we are noted for Ron John's and the Cocoa Beach Pier. I have not heard of any attractions that either locations are noted for. Ft. Lauderdale does have more clubs in the city but not on the beach. On the beach in Melbourne we have Jamaican -Me-Crazy which people from those cities come to see. These are the areas and events we can market in comparison to other well known cities.In the Orlando area we can use different avenues for promotions. We can use the Conventions and Visitors Bureaus of Orlando, the information guides in the Orlando International Airport, the Internet, billboards not just for Ron John's but for the real sandy beaches and ocean breezes, be in the Florida Trend Magazine frequently with coupons for in area restaurants, and events to come, and keep a running ad and frequent stories about Brevard's events in the Orlando Sentinel.Benefits to visiting Brevard's coast are the real beaches, ocean breezes, more stars to see than in the heavily populated areas, the sea turtles in the summer, and the warmth of the sun in the winter. Our area offers more educational things to do in a low traffic yet high, friendly customer service environment. The prices for the attractions are way more reasonable than the surrounding areas. I think Brevard is a better deal for the families, and/or couples that want to see sights, and have a relaxing yet fun filled vacation on the real beach....
