The war-torn country of Vietnam is once again in the midst of a revolution. Only this waris not being fought with soldiers and tanks; rather, it is being fought and won with businessmen and free-trade. This new on-slot of foreign business in the formerly closed country have completely rejuvenated the Vietnamese economy. For the first time since the re-unification of Vietnam in 1976, the doors of the market place are opened to the outside world and Vietnam is aggressively taking a stance for further economic development. Before any International firm attempts to conduct business with, or in Vietnam, it is extremely important to not only know your potential consumer, but to understand him as well. Vietnam has a unique and rich cultural history that separates it from its neighboring Asian nations. Therefore, even the most successful marketing plans for other Asian countries probably will not work in Vietnam. It is a country with an identity of its own.This report was compiled in an attempt to educate businesses and their employees of what makes Vietnam the welcoming, yet challenging nation it has become in the global marketplace. By first understanding the country and the people, it is then possible to formulate the most successful plan for a business venture. By gaining a foot-hold in the emerging market now, companies will benefit from continuous economic growth from the next potential Asian Tiger--VIETNAM. ABSTRACTThis is a glance into the Socialist Republic of Vietnam, describing and analyzing its political, economic, social, and national security systems and institutions, and examining the interrelationships of those systems and the ways they are shaped by cultural factors. This in an attempt to provide a basic understanding of the observed society, striving for a dynamic rather than a static portrayal. Particular attention is devoted to the people who make up the society, their origins, dominant beliefs and values, their...
