urchasing agents access their disputes in three ways. Customer satisfaction, business relationships and longevity of said relationships. All businesses want to produce a product that fits the needs of the consumer, which enables the company to make money. If the purchasing agent is not happy with the product then more likely the case the purchasing agent will find another supplier. Stewart Macaulay states, Both business units involved in the exchange desire to continue successfully in business and will avoid conduct which might interfere with attaining this goal. He goes on to say, People in a sales department oppose contract. Contractual negotiations are just one more hurdle in the way of a sale. Holding customers to the letter of a contact is bad for customer relations. Suing a customer who is not bankrupt and might order again is poor strategy. It all boils down to this, if the customer is happy with his purchase then that customer will use that company again which means that the business will make money. The only time a purchase agent will file a legal complaint is if the customer is going out of business or is going bankrupt.The insurance claim agent access disputes in a different manner. To the insurance claim agent it depends on the size of the claim and the individual. Lawrence H. Ross explains, In small claims, a fair number of denials are successfully made. The adjuster rationalizes his actions on the basis of formal law and the company is shielded from reprisals by high processing cost for the claimant relative to the amount at stake. The adjuster closes his file by denial when he feels the formal law warrants this and also that the claimant will take the case no father. When he believes that the formal law favors the claimant, and thus finds himself ethically obliged, or when he believes the claimant is determined to press the claim, a payment can be made of considerable magnitude relative to the economic loss...