oo proud and conceited and cannot imagine being compared to anyone else.The Steve Madden logo in the ad also contributes to the main idea of the ad. It could have been anywhere on the page, why the sky? . Steve Madden ads always have their logos imprinted on the sky to imply that the sky is the limit with Steve madden products (Liza). Steve Maddens use of the airplane flying across the models head are to let his consumers know that the only thing to stop them from accomplishing the look they have in mind is the limit the set upon themselves. Steve Madden will help its buyers attain the appearance they have always envisioned. Furthermore, it can be said, in Bertrand Russells words that Good advertisements will either make the audience envious of the lifestyle being advertised, or will generate within the audience the desire to be envied by others (Harris). Many advertisers arent as successful but Steve Madden manages to persuade his buyers to buy his products through his eccentric ads....