bution. Ben and Jerry's is a fresh ice cream and by nature difficult to transport. Consequently distribution to stores around the U.S. and globally will be expensive and require partners such as Dryers that have extensive transportation networks. Of course this is a concern for Ben and Jerry's because they are having a rival manufacturer distributing their ice cream.The weakness of Ben and Jerry's ice cream is the pricing. At one stage their pricing strategy worked really well, however, it has become evident that demand over the recent years has shifted towards lower priced products leaving pricing strategies being a big issue for the company. Up until 1995 all of Ben and Jerry's promotions were gained through the companies socially conscious practices. However price wars with main competitors left the company having to pull funds off advertising campaigns to fund price discounts and store coupons....
