the world such as, h South African rain forest, which supply Nuts.h Passamaquoddy Indians, which supply their Blueberry.h Georgia, which supply their peaches.High costs in transportation and research are inevitable. The coffee beans used in their coffee-flavored ice cream took the company five years to find; therefore one can imagine the high costs involved. Ben & Jerry also put money pack into the suppliers. This in turn establishes strong relations between company and supplier; for example the brownies used in their Chocolate Fudge Brownie Ice Cream are purchased from bakeries, which employ under skilled workers. Doing so gives the supplier greater comfort and reassurance with better bargaining power, why? Because Ben & Jerry prefer to select their suppliers who have greater social morals. What Social and Economic Factors affected B&J?In 1994, sales were flat, profits were down, and the company's stock prices had fallen to half its value. While Ben & Jerry had thrived in the 1980s, the coming of the baby boom in the 1990s meant a middle class society that was more health conscious {the target market which Ben & Jerry gained much success on}. The company realizing its fall in sales quickly responded to the changes in consumer demands and introduced Ben & Jerry Lite. This line failed miserably.It seems like that Ben & Jerry failed to forecast and acknowledge the changing in consumer tastes, and was faced with increasing competition with Haagen-Dazs, which introduced its low-fat Ultra Premium ice-cream. Their social commitments to their customers community and suppliers have contributed to a successful and unique image, Ben & Jerry donated a portion of their sales from their Rainforest Crunch Ice Cream back into environmental preservation causes in South America.Ben & Jerry also established the Ben & Jerry Foundation, which donated 7.5% of its pre-tax profits helping non-profit organization, such as,h An establishment in New York to hel...
