redit card payment945%It is important for a company to have a logo for the customer to identify with the company. A typical example of a good logo is Gateways use of a cow colored box displayed in Figure 2. This is a classic example of using strange products to make customers remember your company.FIGURE 2. LOGO OF GATEWAY Uncommon Features in Web SitesThere were a few features that were not found in many sites. These features appeared most commonly on pages with a lower overall ranking. Some of these features include free stuff, links to other Web sites offering related services, and the date the page was last updated. There were a few features that were uncommon that really made a site stand out. These features include accepting credit cards and order checking and were only found in the design of the outstanding web sites. Table 2 shows the number of sites containing these features.TABLE 2. UNCOMMON WEB SITE FEATURESFeaturesNumber of Web SitesPercent of Web Sites"Free stuff"210%Links to related sites945%Date updated420%Order checking735%Credit card payment945%It would be of great use for the Technology Department to include a way for the customer to pay for the products using a credit card.CONCLUSIONS AND RECOMMENDATIONSThe data contained in this report provides enough information to draw sound conclusions about Web site marketing for the Technology Division.ConclusionsBased on the data, the following conclusions were drawn:1.A Web site is a necessity for business. Companies rely on Web sites to do their advertising and to sell their products.2.To be able to compete with other companies the Web site must have many advanced user-friendly features included into its design.3.Too many features can cause slow download times and deter customers from visiting the site again.RecommendationsAmalgamated should create a Web site for its Technology Division with the following in mind:1.All of the standard features should be used to attra...
