product. These include the advertisement in different media, free coupons, gift coupons, candy inside the pack and right now a weekly draw carrying various prizes and a bumper draw carrying a car as a first prize.Place: The product was targeted for the children and teenagers of the Kathmandu valley and other cities of Nepal. Chaudhary Group’s already established strong network of distributors and wholesalers managed to supply the product to almost every retail shops of the targeted area.Market – Product StrategyMarket PenetrationWhen Wai Wai was launched in the market, it had only two competitors. Now there are more than half a dozen companies offering similar product to the consumer. Even with these companies competing with Wai Wai, it is able to increase sales in its market through effective distribution, better advertising and offering the product at competitive price.Market DevelopmentWai Wai has taken advantages of government’s trade treaty with India that allowed easy access to Indian market for Nepalese products. Now it has successfully marketed its product to the major Indian cities.Product DevelopmentRecently Chaudhary Group has introduced a new brand of instant noodles with a new brand name called Mimi. In the packet of Mimi, it is clearly written that it is from the producers of Wai Wai. Since its size is smaller than Wai Wai and is priced less than Wai Wai, consumers have got a choice to buy a product of similar quality at a lower price....
