rrently there are 17 fast food chains with a total of 350 outlets. 75% of them are located in big cities like Istanbul,Ankara and Izmir. The estimated growth rate for fast food restaurants is 23% for the next five years.CHARTTTTThough turkeys fast food consumption is climbing fast, it lags far behind European levels. 1998 fast food consumption was $8 per head in Tukey, compared to $40 in Germany, $48 in France and $160 in the U.K. Fast food consumption in Turkey is expected to reach $35 per head by 2005. An average meal price is about $3,00-3,50 for a sandwich, french fries, and soft dirnk.As seen above, US fast food franchises are dominant in Turkey, with a fast food market share about 47%(The UK increased its share to 18% when Burger King became a UK company in 1997.) The remaining 35% of the fast food market is made up of Turkish companies.Burger King primarly sources food items locally, only importing paper products directly from the US .McDonaldss also prefers to work with local food manufacturers. Some of the types of these companies who could supply this subsector are: Pinar (meat& condiment products) , Mis (dairy products), McCormick-kutas (JV) (condiments) and Dogus-Lambweston (JV) (frozen products).McDonalds Case Study:CHARTTTTTTInstitutional Food Service In the 1980s, institutional food service providers began emerging in Turkey to provide food service to factories, schools, hospitals, private companies, and public sector organizations . the institutional food service sector developed rapidly, sometimes with the help of foreign joint venture investments, becoming a $500 million business in 1998 and accounting for 6% of the overall HRI sector. The estimated growth in this sub-sector is about 23%. There are about 3,000 food service enterprises, 65% of whom are working informally without registration with the Ministry of Industry or the tax authorities. The sector is mainly composed of small-to-medium sized privately-held en...
