isines in Turkey.BEST PRODUCT PROSPECTSProducts now present in the market:Alcoholic Beverages: Beside the wines of the famous French growers, wines from Italy, Chile, Australia, and the United States are popular in Turkey. Turkey applies a 70% import duty on non-EU wines and 50% duty on EU wines, TEKEL is the only entity currently allowed to import alcoholic beverages other than whisky and champagne. Whisky imports however, make up 70% of total beverages, and non_state importers have access to this marketSea Food: Turkey provides a good and promising market for various sea food products. In addition to the local fresh fish, frozen, preserved and ready to eat seafood products are welcomed by Turkish consumers. Argentina,Norway, and European countries are the leading suppliers of seafood products such as mussels,octopus, shrimp and squid.Dairy Products: Speciality cheeses , ice cream and butter have good market potential for Turkey.Sauces: Various brands for sauces for salads, meat and pastry are popular in Turkey and form an important part of the HRI sector. The sauces mostly come from Germany, the UK, France, the Netherlands, the United States and Far East countries.Products not present in the market:Processed Meat: Though there is a high demand for imported meat, a protestionist ban is currently in place. A small quantity of processed meat, in the form of Pork products, was imported largely from Italy, Belgium and the Netherklandsin 1998. Products unsuccessful in the market:Due to the conservative nature of many of this sectors clients, and the small average size of the existing HRI providers,many foreign products have not been tested in the market. Most of the distributors tend to focus on the tried and truein tastes for the HRI market and do not look to introduce imported items to their customers. Innovation and new foods are coming as larger companies become involved in providing HRI meals and as tastes become more s...
