their product in Europe before attempting to sell it there. They found out that France had more licensed competitive cyclists than the United States. They visited parks in France and actually stopped cyclists to get their opinion on what they liked or disliked about bicycle helmets. This company finally decided to expand their business in Ireland. Every method of going global involves some risks. And like many entrepreneurs in the article state, it is a learning process. You cant guess at what kind of stumbling blocks you might run into. Every culture is different and what means one thing to an American may mean something totally different to a person in another country. Extensive research and development is the best way to go before jumping into the foreign market. ...
