ts. Bigger than baggy in the seat and thigh. Oversized back pocket. Massive leg opening.Dockers started producing cotton pants for men and during the mid-80s, Dockers didn't only produce the cotton pants for men, but also for women; and their production of clothing has been extending.Presently, Dockers has three different designs of pants, with different colors, fabric and texture; as well as Levi's Jeans. They are the followings: Classical Fit, Relaxed Fit and the Dressed-up Fit. Each of these fits is a different person and a different occasion at a low price.Casual people, who like to dress up semi-formally on a daily basis, often use the Relaxed Fit. The Classical Fit is more for casual people with a special occasion. And the Dressed-up Fit is more a businesswear.The difference between these two actual product is influenced by a number of variables, like the age, fit, image, occasion, status background and product accessibility (an example is Dockers for Women, it's not yet reachable in the whole world). Now, considering price, the price is not such a variable, in fact, the difference between a Levi's Jean and a Dockers Pant could be around $5 to $20 maximum.PRICEAll profit organizations and many non-profit organizations must set prices on their products or services. As we all know, price is the amount of money charged for a product or a service. Price is also the only element in the marketing mix that produces revenue, unlike product features and channel commitments; price can be changed quickly. But in the case of the Levi’s products especially for jeans it is the non-price competition, a seller focus not on price but instead emphasizes distinctive product features, service, product quality, promotion, packaging or other factors to distinguish the product from competing brands.Before setting price, the company must decide on its strategy for the product. If the company has selected its target market and positioning carefully,...
