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marketing plan

marketing plan We at M.I.L.F- Gistics aim to corner the Business to Business market for commercial logistics. Our qualifications include ISO 9002 certification, Better Business Bureau Certificate for five star Business to Business practice. We specialize in multi-resource transportation for many fortune five hundred companies and corporations. We have been in business since 1970 and since 1993 have been our markets number one choice in commercial logistics. We are coming off our best fiscal year to date, with sales revenue increases of more then 8 percent from the previous fiscal year; we closed our fourth quarter with sales revenue equaling out to 250 million. We at M.I.L.F-Gistics aim to serve the greater commercial retail industries for today’s consumer market. With over thirty major corporations and five hundred propitorship accounts we have become the number one choice for servicing product transportation from manufacturing to distribution warehouses, ultimately to the consumer. During our next fiscal year MILF-Gistics plans to earn a gross sales revenue of over 250 million dollars and over one hundred thousand commercial and private transportation orders of air fright, railroad, and multi-resource transportation. There is a reason we are number one, we have successfully integrated a new EDI (electronic data interchange) program and revolutionized the Bar coding system. With our new systems, we enable manufacturers and private distributors to react quickly to changing sales demands and manage product and material flow efficiently throughout the supply chain. Our consumers see that this enables them to respond quickly and effectively to their customers needs. This poses a threat to other competing logistics firms such as UPS, FedEx, and even the US postal service. Ups and FedEx EDI system is outdated and the Postal service is does not currently operate under any EDI system. As result of this, MILF-Gistics has had its best fiscal year in recent history, currently setting the standard of logistic practice. MILF-Gistics is currently aspiring to go global and venture into the international market by creating a 10 million dollar advertising program and getting the word out about our service to the public. We plan to set up a web-site with e-commerce in mind. This is projected to triple our orders and revenue with in the next five years. We also plan to purchase five hundred 747-cargo jets and hire ten thousand new full-time employees. Thus making MILF-Gistics the number one logistic firm in the world. With sales revenue of over 250 million dollars and an increase in sales volume of twenty five million dollars, MILF-Gistics forecasts a total of 50% increase in profit revenue over the next five years. Our projected costs run only forty five percent of our total expenses and salaries taxes, legal expenses and advertising expenses run about twenty five percent. Leaving the other thirty percent strictly for growth and profit within the next five years. As stated before our firms target-market for the short term is our major corporations and private business owners. By 2002 we will have exhausted all marketing resources used to create and added e-business web site and global marketing program aimed to bring in international corporations. We believe that our ISO9002 qualifications are the first step in our global vision. Also, intend to attract our residential customer’s with our ten million dollar marketing campaign. We plan to hire personalities and spokesman to help us in the promotional process. The target market is the key to our success. If we can instill to our customers to automatically think MILF for all of their logistics needs. Weather it be our already existing customers, or new ones, looking for a dependable logistics firm with state of the art technology, and new and innovative ways of getting the job done then our marketing campaign will be a success. With our plans to introduce an e-commerce web site to make it more convenient for our customers to access us twenty-four hours a day. Our customers will have the choice of ordering logistic service through the web anywhere in the world. Additionally they will be able to track their deliveries and receiving of their shipments from and to the manufacturer, distribution warehouses, or the designated retail stores. For the residential service they will be able to track packages confirm deliveries and find out basic information about their specific work order. This is all made possible by implementing our state of the art EDI database and bar coding techniques. All orders are assigned a bar code and installed into our program. The database serves as a tracking device to all work orders. Increasing the efficiency of our work and leaving less cargo freight to sit in warehouses in a lesser time frame. Ultimately, the benefits of using the new EDI system sells it self. EDI will reduce document preparations and processing times, reduce inventory, carry costs, shipping errors, returned goods lead times, order cycle times and order costs. In addition it will increase accuracy, cash flows, sales, turnover, and better distribution channel management. The implementation of EDI will not come for free. Last year standard freight weight per cubic weight was $4.50 for a LTL ship load and $3.25 for a full TL ship load. In the residential market we will offer competitive price for shipping depending on the weight and size of the parcel that needs to be shipped. We will offer over-night , two day, three day shipping options starting at a flat rate of 6$ for three day and $9 for two day and $12 for over night shipping plus a standard $2.00 a pound over 1.5 pounds. With this pricing strategy and our forecasts for our increase in orders our target revenue for sales and profit should be attainable by mid fourth quarter. Being that we area logistics firm the channels of distribution will be our number one focus. As before we plan to manipulate all aspects of the logistics practice weather the shipments be by boat or air or train we will use the most appropriate form of shipping depending on the order. In order for us to maintain a efficient and productive shipping process we will continue to use our private distribution centers located in Los Angeles, Chicago, and New York. And in the next three years 8 distribution warehouses will be built abroad in Asia, Europe, Africa, Canada, and the Israel as apart of the free trade agreement. Our promotional campaign will include a vast variety of techniques to attract and invite customers looking for a cutting edge logistics company. We plan to penetrate an already existing market and let them know that we are the future of logistics. We plan to run two to three page advertisements in Business Week Magazine, 3 categorical 30 second commercial’s to run in the PGA golf season, NFL Playoffs, and Weekend afternoon time slots. We plan to exhibit our company in all regional trade shows with tech reps to answer any questions our potential customers may have. With a miscellaneous allowance to be ready for any current events happening in our world today, that would help build more clientele related to our company and future events. We at M.I.L.F- Gistics are excited for what the future holds in store. We aspire to grow with the technology rather then to dwell with the old ways of logistics. By holding the standard in which business will be done, our company’s growth in the market will reach new heights and our employees and shareholders will prosper. With our e-commerce site in development the future only looks bright for M.I.L.F-Gistics; soon, the world will be introduced to shipping and receiving and commercial logistics is all about. Bibliography:

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