)Public service announcements (PSA)s -- Many radio and some television stations will provide public service announcements for nonprofit efforts. Usually, these PSAs are free. Other Promotional Activities and EventsAnnual reports - Disseminate these to key stakeholders; they're ripe with information if they include an overview of your year's activities, accomplishments, challenges and financial status. (See Annual Reports.)Collaboration or strategic restructuring - If you're organization is undertaking these activities, celebrate it publicly. (See Organizational Alliances.)Networking - Spread the word to peers, professional organizations and those with whom you interact outside the organizations, e.g., educators, consultants, suppliers, clients, etc. (See Networking.)Novelties -- It seems more common to find ads placed on pens and pencils, coffee cups, T-shirts, etc. These can be powerful means of advertising if indeed current and potential customers see the novelties. This condition often implies additional costs to mail novelties, print T-shirts, etc.Presentations -- You're probably an expert at something. Find ways to give even short presentations, for example, at local seminars, Chamber of Commerce meetings, trade shows, conventions, seminars, etc. It's amazing that one can send out 500 brochures and be lucky to get 5 people who respond. Yet, you can give a presentation to 30 people and 15 of them will be very interested in staying in touch with you. (See Presenting.)Relationships with key stakeholders -- Identify at least one representative from each major stakeholder group and take them to lunch once a year. What seem as short, informal exchanges can cultivate powerful relationships of interest and concern. Special events -- These tend to attract attention, and can include, e.g., an open house, granting a special award, announcing a major program or service or campaign, etc.Special offers -- We see these offers all the time. They i...
