Marketing Research Information In my first report, I outlined some of the information available about Primavera Systems, Inc. I would like to expand on that information and provide additional information about the marketing of Primavera Systems, Inc. main product.The corporate mission of Primavera Systems, Inc. is to deliver innovative software products and services to help their customers successfully manage all of their projects and resources. Primavera employs almost 300 people located in its worldwide offices, including its Pennsylvania headquarters, Chicago, San Francisco, New Hampshire, London, and Hong Kong offices. It conducts 40% of its business through a worldwide network of dealers in over 80 countries. Primavera dedicates itself to designing, developing, and delivering the best project management software and has changed the face of project management by making software more encompassing, powerful, intuitive, easier to use, and built for integration with other systems.The Primavera market for project management software purchases has grown more than 20 percent each year for the past five years and is now an annual $750 million market. More than half of the total market revenues are from project management software developed for the Microsoft Windows environment. Project management is no longer a skill exclusive to manufacturing, engineering, and construction. Many other industries are utilizing project management software for rollouts of new products and services as well as the traditional construction projects.Primavera distributes its products largely through a dealer channel, a value added (VAR) network of more than 350 organizations in 60 countries. The VAR channel provides consulting, programming services, technical assistance, and sales and marketing support. SureTrak Project Manager for Windows is also available through major distributors and retailers.Some examples of their marketing techniques can be seen in th...
