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Marketing Research Information on Primavera Systems Inc

ball StadiumThe Hong Kong International AirportThe Statue of Liberty and Ellis Island RenovationThe Liberty Weekend festivities planningBobby Rahal's race car design and development teamHubble Space Telescope Camera repairsPresident Clinton's Inaugural ParadeIn addition to those mentioned above, the software has been successful in project cost control programs and critical task operations at AT&T, Kraft General Foods, Fluor Daniel, Stone & Webster, General Motors and Jet Propulsion Laboratories.Primavera provides industry-leading training and support, which certainly lends itself to the company's success. Training courses are offered at its headquarters or on-site. There are also a number of companies throughout the United States and the rest of the world that distribute the program as well as train and support their customers. Customers receive technical newsletters, on-line bulletin boards, and telephone hotline support for one full year.Primavera has its ear to the ground with more than 30 regional user meetings and an international user conference each year. More than 750 customers attended the 1997 Primavera User Conference. These conferences also provide a keen method for marketing the product.Primavera Systems, Inc. has targeted a primary Management type market. In this capacity it has become one of the world's leading and foremost innovative software company's in the Project Management field. Since its conception, the company has diversified and managed to undertake numerous other projects which enable it to continue growing and maintain its' position as a world leader in this market....

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