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Marketing and the Media

communicating the ethics of business makes you look at the wider spectrum of what exactly a organization is reporting and the manner in which they are presenting the material. Ethics is a big part of humanity and the only thing that at least attempts at keeping things honest. If the media and the press were not responsible for looking at various companies and reporting their findings to the consumer, then many companies would attempt at taking advantage of individuals. Companies receive the majority of their reputation, whether it be weak or strong, due to the media.The media reinforces ethics. It is a constant reminder that the ethics in the corporate world are not to be forgotten. This is important for the sake of honest trade, consumer loyalty and the well being of all markets in the world. The individual organizations that make up the “media” hold this responsibility once there mission statement notes they have a loyalty to their reader, listener, viewer etc. Ethics and the media go hand in hand, the roles they play within each other are indispensable.Websites contacted for information:...

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