ely how they affect the world. AOL did just that and is a major success because of it. AOL shows its users the importance of a company with value and passes these ideals onto its users. It is careful to represent only that which has worth.The media is the connection between businesses and the consumer. Through this connection there is always a careful eye taken by the media to focus on the various actions of companies and their corporate ethics. The media plays a major role in communicating these ethics because they wind up playing such an evident part in the consumer’s decision-making process. The concepts of right and wrong seem so simple on the surface. Webster’s defines morality as adherence to a standard of "right human conduct." Superficially, that definition would be easy for the "simple" to understand. When the focus is narrowed, however, it seems that the concept of morality grays in its boundaries. Unfortunately, wrong to some becomes acceptable by others. Morality is not only the black and white that the "simple" so seemingly effortlessly can see, with that clear line of separation between it and immorality. In the media world, it is necessary to view these black and white areas as simple as possible in order for the most generalized understanding to occur. The media becomes successful in connecting the ethics of business with the consumer mind when all is done in the correct context and with no distortions at all. For the media to act responsibly is for the media to act intelligently. Much of what is called “unethical conduct” is unintelligent conduct. The media must fulfill their roll as contributing to the ethics of business and in a way representing everything in a truthful manner. A business places this trust in the media, while at the same time the media relies on the trust that whatever they are reporting is in reality carried out by the business. The press and the media must be reliable in the ...
