according to certain personality traits, and develop marketing approaches to fit each group.3. A few personality traits, such as innovativeness, seem to predict who will purchase certain products.4. Research shows that consumer behavior is clearly influenced by self-concept, the way a person feels and thinks about himself or herself.a. The way people see themselves is not necessarily the way they really are.b. People buy and use products that shape, support, or express their inner selves.5. Lifestyle is an individual pattern of living as exhibited in a person's activities, interests, and opinions.a. Marketers analyze consumer lifestyles by looking at a range of characteristics (known as psychographic variables).b. Lifestyle shifts can open new marketing activities....
