w as 14 bottles per year. Compare this with a 120 bottles per year in the Philippines, and the scope for expansion becomes more than obvious. HISTORY OF PEPSI COLA It starts with a small drug store in North Carolina. This little store belonged to young chemist by the name of "DOC" BROADHAM. He invented a drink that the customers called BROAD'S drink. In 1903, Bradham got its drink registered formally by the name of PEPSI COLA. He set his own company and kept its sales improving gradually. By 1909, more then 250 bottlers in different American states had been allowed to sell under the PEPSI COLA license. PEPSI COLA was first sold in the standard size of 6.5 ounces. In 1932 PEPSI COLA took courage enough to introduce a bottle of 12 ounces. In 1950 the PEPSI COLA'S formula had been changed by reducing its sweetness and calories and a new advertising campaign "Refresh without filling" had been launched effectively. Under the supervision of the diligent sales staff and the Marketing experts, PEPSI COLA began setting new records of eminence. At 30 plants per year, new plants were established all across the globe. A new attractively designed bottle had been introduced in 1957 in place for the 20 years old bottle, and the product line had been enhanced to introduce the new flavors of TEAM & MIRINDA. Sindh Beverages (Pvt.) Ltd., claim that PEPSI COLA today is available to more than a billion people in 153 different countries which include the central independent states and China. Progress Report 1996-98 1996 Refranchised 655 restaurants Closed 379 underperforming restaurants Restructured Pepsi-Cola International Enlisted strong new bottler in Venezuela Created worldwide snack and beverage units Announced plan to sell non-core restaurant chains Repurchased 54 million shares 1997 Spun off Pizza Hut, KFC and Taco Bell as Tricon Refranchised New Zealand restaurants via public offering Divested five non-core restaurant chains Divested PFS r...
