Objective:To create awareness, knowledge and liking among the target market.C.Designing MessageIn order to get their desired response, the marketer communicator has used the following appeals.They have shown the rational appeal by showing the good quality, strong heritage, a tradition of excellence exclusively with distinction.The message is structured such that they have emphasized on good quality, status symbol and an inspiration to acquire these qualities.Print Ad:Use of eye-catching picture, contrast, distinctive color, (a combination of dull gold, skin brown and black have been used. They have used attractive male and female models in both their print and TV ads.They have used both the personal and non-personal channels for communication.Personal1.Sales representativesNon-personalA.Print MediaNeon signsMagazinesB.Broadcasting MediaTelevisionC.Display Media.Bill Boards, Shop Boards, Shades.Three different sizes of billboards have been used and have been placed on major roads of the city.10 feet * 20 feet15 feet * 40 feet25 feet * 75 feetMessage Source Shown in the AdThe source used in this message is a highly professional who serves as a reference for the target segment.Promotion Mix StrategiesPromotion mix of Premier Classic consists of the following1.Personal Selling2.Direct Marketing1.Personal SellingThe company has placed 20 stalls all around the city. They offer free cigarettes to the smokers and brief them about the brand. These stalls have been placed near the offices, Malls and densely populated areas of the city. The company's sales force convinces the people to use the brand by telling them the good qualities of the brand.The objective of their personal selling campaign is to entice consumers to try the cigarette. They've tried to lure the consumers of "Gold Leaf" cigarettes.The tools used for consumer promotion1.Sample: They offer free cigarettes to people for trial.2.If the consumer likes the product, he is offered to bu...
