emium Classic Gold Card. The members of the PCC are offered a variety of activities from time to time.Special promotional offers. For example Pack promotions.Periodic draws for foreign tripsDinners at exclusive restaurants.Gift vouchers of well-known designer outlets.Invitations to special entertainment programs such as concerts, festivals.Special discounts on selective products and services, upon presenting the PCC cards.Points Of SaleTheir POS material includes:Tube shadesCigarette DispensersBuntingsPostersShop BoardsShadesPremier Classic Customer Service CenterIn its endeavor to provide customer satisfaction to the customers, Lakson Tobacco have established a customer service center at the company's Head Office.For all the queries regarding cheques, PCC membership etc., or any suggestions or comments, the customers can call us at any time on all weekdays between 9 a.m. & 5 p.m.Advertising StrategyTheir strategy comprises of two elements.1.Creating the advertising messageMessage strategyMessage strategy of Premier Classic identifies the customer benefits for its user's appeal. These benefits include quality satisfaction, pleasure pride and a symbol of status.Message ExecutionLifestyle of a very successful man is shown. His strong personality shows that he is from the group of achievers.Message themeCENTURIES OF GREAT TASTE....
