ryday by many people, it falls into low learning category.The last stage of PLC is the decline stage. This is the final stage before product will definitely disappear from the market. Therefore, the main goal of the manufacturer is to keep the product profitable for as long and possible. As the product is declining, so is the competition. Promotion is minimal or none and its distribution are being limited again. The audiotape is an example of product in the decline stage. The once most used medium for music listening, but currently is more and more replaced by CD’s, Mini Discs, or MP3 players. There are no advertisements on audiotapes anymore and their usage has been limited. Nowadays, even in Slovakia, audiotapes are mostly used in older types of car radios, which do not have a CD driver, and some older types of hi-fi. The trend, however, is to buy new things and new products, and therefore, the time of audiotapes is over. Looking around a music store, in mostly all of them you can find some special offer on audiotapes, and the price for these is incomparable to those when audiotapes were firstly introduced. Audiotapes are a low learning product because they, as a product require minimal knowledge. User is expected to know how to operate the respectable devices, in where the tapes are inserted. ...
