e information the managers of the company need to solve their problem of having a downward sales trend. The information the managers needed were what make their products more favourable and preferable to their customers, the changes within households in terms of income levels, number of working members, number of children, what attributes of the product induce sales most effectively, and how the customers perceive their products compared to those of competitors, and if packaging is one of the factors that affect customers’ decision, and what changes customers want to see in their products that are necessary for boosting sales. And the decisions the company had to make were whether to make changes to the packaging and design of the diapers, what changes should be made, and whether or not to introduce the new multipack to the market or not, the placement of the multipack, and how it should be tested. Jones Inc. had experimented with several different types of diapers before they developed the multipack by 1997. They had tried to increase sales volume since 1995. What they needed to know beforehand was what should be done to their products in order to increase sales, with the question of what changes and improvements should be made to their diapers, what benefits people seek in their products in mind, and hypothesized that a change in packaging and design of the diapers could attract more customers and boost sales. beforehand was1995, they tried to increase sales by changing the packaging, and design of the diapers. They changed the size of the packages being offered with intention to best suit the needs of households considering storage and ease of carrying them home, they changed the diaper design to accommodate the differences in gender, and one main design change they made to their diapers was to gradually increase the diapers size range. With a wider range of diaper sizes, diapers can comfortably accommodate young child...
