e management were whether they should produce large amount of multipacks and introduce them to the market, how to introduce them to the market, what market segment they had to target, what attributes customers value most, the distribution of this new product, and what promotional effort they should make in order to attract more customers. The test proposed by Charles Krieger was useful to an extent where they could find out important information that were needed to help managers to solve problems. These findings included whether customers preferred the new multipacks, the factors that caused customers to favour their new multipacks over their old single packs, whether customers were satisfied with the new multipacks, the strengths and weaknesses of the new multipacks with respect to the single packs, current trends and preference for the two varieties of pull-ups. These informations were also useful showing whether the multipack performed satisfactorily in the real market, whether multipacks generate enough sales, and it gave idea on the ration of single packs and mutlipacks that should be put into the market, and what attribute in a product attracted customers. However, while this proposed test was very useful and appropriate in providing the management with the information stated above.However, this test failed to give enough information about the differences in the natures, lifestyles, financial statuses, and age ranges of the customers who bought multipacks, and those who bought single packs. Understanding the differences in these areas about the customers could help the company to target the right market segment for the selling of its new multipacks, and hence could help them find appropriate locations of outlets where they could sell multipacks. ...
