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Rethinking the future marketing

ies. Their purpose is to achieve the goal of getting the small company's soul and speed inside a big company body. Examples of such break up are AT&T, Johnson & Johnson, and Coca-Cola.As every economy is growing in the world, Dr. Naisbitt suggests that it is time to "think locally, act globally". However, people will not lose their own identity because the author believes that "the more universal we become, the more tribal we act." Language and cultural history are good examples. The market mechanisms that organizing our lives have given rise to liberalization and privatization. Free trade, free flow of capital, and relatively free markets are fueling the growth of world economies. This is the reason why the United States is better than the European countries. The author uses business registration to depict his point. Unlike in Europe, entrepreneurs in the United States can register their companies locally or in the state. This allows competitions among states, which offer all kinds of incentives to entrepreneurs to come and start a business in their state. The bureaucratic governments of Europe, on the other hand, are not nourishing entrepreneurs. Despite the Asian economic crisis, Dr. Naisbitt believes that the world's center of economic, political, and cultural gravity is shifting from the west to the east. Modernization of Asia is going to change everything. In his other book, Megatrends Asia, the author talks about eight major shifts in Asia. First, it is the shift from nation states to networks. He uses the overseas Chinese and the Internet as examples to illustrate the importance of networks. They do a lot with each other as part of the network but at the same time they function as individuals and as very efficient units. Second, it is the shift from export-led to consumer-driven. The standard of living in Asia raises because people in these export-led countries become consumer themselves, which led to the explosion of intra-Asi...

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