gave away a browser for the Internet. Millions of people installed it on their computers and PDAs so they could easily access the Internet. Netscape and Microsoft made money by selling the Operating Systems and/or the Internet Servers and other software needed by the browser so it could function. Thus, the more browser's people downloaded the more business that was generated!Due to the complexity of technology it is easier for businesses to multiply. The example used is a business does not need to perform all the operations needed to produce a product or service. This means an idea is developed and a few people run the organization and contract out the marketing, production, and accounting work to non-related businesses. Now it's easier to understand what he means by "Virtual" or in other words a Biological business. He also uses the terms, "Hive Mind" and "Organizational Networks", to define this behavior. He compares this to the state of nature and the complexity of biology. The more complex an organization is, the more closely it resembles the actual state of nature we all live and survive in. That also includes the need to adapt to change. When an organization can shed components as easily as a "Virtual" organization, its ability to survive rapidly change in a market is enhanced.He sums up the article by noting the most successful "Biological" business is one that works in harmony with the ecology. In so doing the business will not pollute and provides products that are friendly to the people who use them and to nature itself. An example would be a power generating plant that recycles the pollutants that are generated into a resource used by another production process. Thus, a closed system is used to produce the tools needed by people to run other businesses and live their lives. In short, he states "the more biological we make the processes, the safer they are for humans and for the environment"....
