oring our progress for each project7. Encouraging all partners to share in our mission. 8. Contribute positively to our communities and our environment.9. Recognize that profitability is essential to our future success.II. Environmental Analysisi. market sizej. potential growthk. sales cyclesl. available substitutesm. social and cultural forcesn. economic forceso. political and legal forcesp. technology forcesIII. Formulate a Marketing strategya. Product StrategyCurrently, Starbucks offers whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas, and a line of compact disks. However, this is offered primarily through its Company-operated retail stores. With Starbucks Coffee On the Go, we can offer our customers the next step. Allowing the customer a service to purchase most of these items from the comfort of their car. They will be able to order whole bean coffees, fresh coffee, all the beverages provided in the store along with pastries and snacks without ever getting out of the car. b. Distribution StrategyStarbucks operates over 5,000 coffee shops. These shops are anywhere from office-buildings to airport terminals. Nonetheless, there is still room for expansion. Starbucks On the Go should remain in the United States in its primary stages.In order to offer our customers this service, there are modifications that need to be done to our current stores as well as adding some new Starbucks On the Go drive thru stands in convenient locations. Current stores that can accommodate a drive thru window will make the necessary modifications. In the primary steps of this expansion, only a few selected stores will do so. Selected locations will also have the Starbucks On the Go stand. There will be dual drive thru windows to accommodate the amount of customers we ca...
