, with sales for that same period of $696.25 million, a 39% increase from the previous year.Other highlights:One of the fastest growing companies in the US - Rapid growth rate of 50% over several yearsExpecting to have 2200 retails stores by 1999Net revenue increase by average of 61% in the past 5 yearsStrategy to keep growth strategy consist on international expansion to Asia and Japan - STAKEHOLDER’S MANAGEMENTOn the labor an environmental front, Starbucks has a highly focused “coffee mission”- an international ethics development program that not only seeks to improve the quality of the beans, but also worldwide labor conditions for coffee workers. For example, in Guatemala, Starbucks, together with the country’s coffee production organization (Anacafe), has discussed the development of industry standards and labor conditions. It has also supported a rural water and sanitation program. In Indonesia, the chain has worked with CARE and the Nature Conservancy to promote sustainable agricultural environments near the Lore Lindu National Park. And on the Indonesian Island of Sulawesi, Starbucks has worked to provide shoes to school children. - MISSION STATEMENT “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining their uncompromising principles as they grow”.“The following six guiding principles will help Starbucks measure the appropriateness of their decisions:-Provide a great work environment and treat each other with respect and dignity.-Embrace diversity as an essential component in the way we do business.-Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.-Develop enthusiastically satisfied customers all of the time.-Contribute positively to our communities and our environment.-Recognize that profitability is essential to our future success”. III - SWOT Analysis STRENGTHSCreativity / i...
