la Coke. The investigation includes a detailed analysis of the company's marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f. 21b.05843. MARKETING THE FORD MUSTANG. Factors in the production and marketing of this car are noted: styling, targeting, pricing -- given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p. 6f. 3b...
