omer is that of loyalty. This means that the customer should buy from me and express gratitude by referring other customers to me via word of mouth and recommendation. What I have described in this paper is what I consider to be the perfect customer or what I would want them to be. However, to be truthful, I had sat down and listed over thirty different attributes that seemed to be ideal to me. Yet, somehow narrowed it down to what I have described throughout this paper. Although, we all dream of the perfect customer in different ways and we come up with a picture that meets what we deem the perfect customer, I’m sure that like the elusive end of the rainbow we will never really reach the pot of gold and learn to except each customer for what they are, “human”....
