fe: (screaming) Ouch!ANNCR: The Herald, Today’s Newspaper for Today’s readerVIDEO CS: A couple wakes up from an alarm clock going off. The man gets up and rubs his eyes. The, he heads to the bathroom. His wife gets up and goes to the kitchen.CS: Wife is preparing breakfast as he walks in dressed for work. He sits down and starts looking around for his paper. MS: Door opens and the shot show the wife holding cup of coffee. A newspaper comes flying in from the air and hits her in smack in the head.LS: Husband comes running to the door and sees The Herald hit his wife.CS: On newspaper: The Herald, Today’s Newspaper for Today’s reader. The HeraldRadio Ad:30SFX: VOICES, PLATES, NOISE OF STEPS HEARD IN THE BACKGROUND OF A RESTAURANT. Man 1: Hello!!Man 2: Late as always, huh?! LAUGHSMan 1: Stop complaining…LAUGHSMan 2: I’ve already ordered and read more than half of the newspaper.Man 1: What did your wife put to much starch in your shirt?Man 2: What are you talking about?Man 1: You are reading the Miami Herald and you’re not even living in that county.Man 2: Your mind is as slow as your timing. The Miami Herald now has editions in Broward and South Palm Beach counties.Man 1: Really?!Man 2: Yeah! The Miami Herald is now also my Herald.ANNCR: The Herald is now covering specific news that relate to only to you and your county. All the experience and years of news coverage of The Miami Herald is now available to you. Buy your Herald now!! The Herald, , Today’s Paper for Today’s Reader. SALES PROMOTIONSDoor-to-door sampling Deliver a free introductory trail of the paper to different area code for one month in order to encourage trying the Miami Herald in the Palm Beach and Monroe area.SweepstakesEnter a drawing to win a Royal Caribbean weekend cruise. This sales promotion will help generate potential customer information.Event MarketingSetup tents, such as in the Broward County Fair, and other ...
